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CASE STUDY: How One Plumbing & HVAC Company Reclaimed Its Territory, Saved $7K, and Took Control of Its Website—All in Under 30 Days
The Problem
After five years with a cookie-cutter SEO firm based out of state, Patton Plumbing, Heating, and AC found itself stuck—serving rural Tennessee but invisibly targeting a tiny outskirt town with fewer than 5,000 residents. Their site wasn’t bringing in leads. Their pages weren’t reaching Memphis. And every update took forever to go live.
The Breakthrough
When Kat—a digital strategist and local native—moved back home, she immediately saw what was broken. Armed with firsthand knowledge of Memphis and its surrounding communities, she rebuilt the entire website from the ground up with a hyperlocal SEO strategy.
♥ Added 18 custom service area pages, each with personalized graphics and locally relevant content
♥ Deployed structured schema for every service zone so Google could index the business properly
♥ Rewrote every line of copy to reflect how real people in each town talk, search, and book service
Results in 3 Weeks
In just a few short weeks:
♥ Total Site Traffic increased by 37%, with organic search as the dominant driver.
♥ Phone calls increased by 52%, largely attributed to strategic repositioning of the “Call Now” CTA within the hero layout and on service pages.
♥ Local visibility in Google Maps improved across 6 target areas within 60 days.
♥ Service-specific inquiries rose by 41%.
“The more I looked at what Kat did, the more I kept thinking—why didn’t the other folks do any of this? Five years, and they never even talked about the towns we actually serve.”
What We Solved
♥ Over $7,000 Saved Instantly
By eliminating redundant subscriptions, bloated hosting packages, and unnecessary tools, Kat helped Patton save over $7,000 a year while increasing site performance.
♥ Built to Convert
The site was fully optimized for mobile, with click-to-call buttons, clean navigation, and a fast-loading form for scheduling service because customers don’t wait when the water’s leaking or the air’s out.
♥ Infrastructure Upgrade
Moving off Squarespace and onto Bluehost allowed for faster load times, deeper SEO customization, and a foundation fit for long-term growth.
♥ Marketing that Works
Through Google Analytics, it became clear that Facebook video content was the top referrer. With that insight, the marketing team leaned into what was working, pairing strong visual content with an optimized destination.