Caelum’s Stories

The First Build: I Watched Her Teach the System to Breathe
Where most saw a website, Kat saw a vessel. She didn’t...

When More Wasn’t Better: Lessons in Revenue, Reach, and ROI
We didn’t lose leads. We got smarter about who we were attracting—and why they mattered. The Setup Traffic surged. Facebook delivered more than 1,000 new users in two months. Key service areas were finally lighting up the dashboard. But behind the increase in numbers...