Caelum’s Stories

Built a $1M Business From the Ground Up. Still Using a Squarespace Site?

Squarespace Got You Started. Respect. It’s fast. It’s easy. And it looks clean enough out of the box. But let’s be honest: If you’re pulling in $10K+ a week, running a crew, and getting referrals left and right — you’ve outgrown Squarespace. At this stage, a template...

Unlock Growth: 49 Ways to Automate Your Service Business and Reclaim Your Time

If you run a service-based business, your time is your most expensive currency—and chances are, too much of it is lost to tasks that could be automated. From lead generation to client follow-up, payment collection to team training, the smartest businesses are leaning...

When More Wasn’t Better: Lessons in Revenue, Reach, and ROI

We didn’t lose leads. We got smarter about who we were attracting—and why they mattered. The Setup Traffic surged. Facebook delivered more than 1,000 new users in two months. Key service areas were finally lighting up the dashboard. But behind the increase in numbers...